The fashion industry, like many others, is taking a considerable hit due to the outbreak. Fashion shows in Asia and Europe are being affected, with Chinese visitors down across the board, and events, such as Seoul fashion week, Georgio Armani’s Milan show, and Beijing fashion week either being cancelled or postponed. However, the most surprising upshot of the global epidemic is that face masks, in all shapes, sizes, colors and flamboyancy, have seemingly broken the internet.
With the epidemic showing no signs of abating, surgical face masks are selling like hot cakes across the globe, with consumers falling over themselves to help prevent the spread of the virus, despite their effectiveness being called into question. And while some down sides to the new trend are emerging, with some consumers reportedly feeling no need to apply make-up when covered by a mask, according to Lifestyle Inquirer, which could in turn have repercussions for cosmetics sales, it seems this is definitely the exception, not the rule. In fact, such is the lure of these masks, that the world of fashion and fame is taking notice – with options of all shapes, sizes and styles being the must-have item of the season.
As the world comes to grips with coronavirus, it was business as usual Paris Fashion Week – kind of. As celebrities, influencers and fashionistas flocked to the French style capital, we noticed one street style fashion trend standing out from the crowd: surgical face masks. But of course, this being Fashion Month, these aren’t just your standard masks, which are theoretically worn to both help stop the spread of the virus and prevent you from catching it. (The World Health Organization advises that if you are healthy, you only need to wear a mask if you are taking care of a person with suspected coronavirus, or if you are coughing or sneezing.)
In Paris this week, the fashion conscious attendees have opted to protect themselves in style, with double-C Chanel masks and other logo-emblazoned versions of the medical staple. Would you wear a fancy face mask? Keep scrolling to see some influencers who did.
One attendee arriving at the Balmain Fall/Winter presentation at Paris Fashion Week was rocking a Chanel logo as they protected their nose and mouth.
On Day 2, this fashionista wore a bold red coat with a logo-embellished dress. Her black face mask was emblazoned with the red logo to match.
Milan Fashion Week
Menswear isn’t being left out, as this guest at Milan Fashion Week demonstrated. He wore a cozy leopard print coat and sweater in neutral tones, but what really made a statement about the climate was his mask.
London Fashion Week
Three Lithuanian invitees – Gerda Liudvinaviciute, Ingrida Jasinske and Ruta Petrauskaite – wore kARTu clothing (and matching protective masks) at Fashion Scout, Victoria House, Bloomsbury, London, during LFW’s shows.