Private label clothing manufacturers is a great way to safe cost and optimize the production process. If you are looking for a clothing manufacturer for your next project, then they are among the best choices. However, finding a private label clothing manufacturer is not an easy task, as there are many producers with different quality products on the market. In this article, we will give you some tips on how to look for and choose a private label clothing manufacturer.
How does private label manufacturing in clothing work?
Private label, also known as white label, is a business model where a company orders a supplier to manufacturer their clothing products with their own materials and designs, and then labels the final products with the merchant’s branding. On the merchants’ sides, they often look for manufacturers who can produce their intended products based on the designs, and materials the supplier already uses so the merchant can then put their own branding on the product. On the manufacturers’ side, they often take orders of the products they have the expertise and capabilities to make and then sell those products on a wholesale level. Some white label manufacturers are open to making small changes in order to differentiate the products for merchants.
Private labeling is a complicated manufacturing process that consists of manufacturing, wholesaling, so not every manufacturer is willing to make any modifications, or completely create a new product from scratch. This is why finding a private label manufacturer is a challenge for new brands.
Why choose a private label clothing manufacturer?
Advantages of a private label clothing manufacturer
From a merchant’s perspective, there are many reasons why a white label clothing manufacturer is the best choice for your next project, compared to other types of manufacturing models:
Brand and Product Control
Before private labeling service, most businesses can only have control over the branding process (labeling, packaging) only when you manufacture clothing in your own company. However, white labeling manufacturers allow you to add your own label and package your products the way that you want to. You can also have direct control of the products in terms of designs and materials.
Price Control
As private labeling usually offers much more profit margins than drop shipping, and far more flexible than wholesaling, clothing businesses are able to take control of the pricing structure and the profitability. Based on the quality of the clothing manufacturers’ work, you can set a reasonable price for your product while saving the production cost.
Product Differentiation
As you can negotiate and work directly with clothing manufacturers, you can modify the products from suppliers and make your clothing stand out from other competitors in the market. Private labeling will somewhat keep your products unique and hard to imitate. This is much better than drop shipping, which has a slim profit margin with products that are easy to copy. Since your products are unique made, you can even build a loyal customer base around your brand.
Lower Cost
A lot of clothing businesses do not have the manufacturing capabilities to make clothing themselves, as the initial cost for materials, labor, and high-tech equipment can be extremely high. Private label manufacturing companies can help you get started more easily in the garment and clothing industry. They offer you great-quality clothing while keeping a reasonable price for each order.
Disadvantages of a private label clothing manufacturer
Although there are many advantages when working with a private label manufacturer, you still have to bear in mind these constraints before decided to source your products from these manufacturers. First of all, there could be limits on the type of labels used on the clothing, the packing, or containers. Secondly, a private labeling service might give you more generous profit margins than wholesaling or dropshipping, but you will have a limited range of products to choose from, which is not ideal if you’re need something totally unique.
Most importantly, private label manufacturers will only produce your orders by minimum order quantities, which means that you need to order at least thousands of one product. Almost every clothing manufacturer requires you to purchase at least 3000 pcs per order, so this is very hard for entrepreneurs who don’t want to have lots of stock in storage or cannot meet the MOQ requirements.
Where to Find Private Label Manufacturers
After understanding how private label clothing manufacturers work and the pros and cons of cooperating with white label clothing manufacturers, you need to find one to optimize your cost. Here are some ways to find a private label clothing manufacturer:
Find through directories
Directories are a great way to find a private label clothing manufacturer for your business. There are a lot of directories in the market, but you should stick to well-known and experienced directories. They often deeply understand the market and have great networks with white label clothing manufacturers. When working with directories, ensure that you carefully explain your requirements, so that you can choose a clothing manufacturer that suits your needs the best.
Search Engines
Search engines such as Google can easily help you find a private label clothing manufacturer. However, this only works best when you have time to do some self-research or when you want a very specific kind of supplier with a specific product. However, most garment manufacturers in Vietnam do not regularly update information about their operations, factory photos, or partners on their websites. Therefore, if you are looking for information about manufacturers this way, please be patient to find a private label clothing manufacturing company.
Online Groups and E-Commerce Sites
Groups on social media are the places where you can find merchants that have the same needs as you and can help you find a trustworthy white-label manufacturer. You can also search on E-Commerce Sites such as Amazon, Alibaba to find overseas private label suppliers.
Finding a private label clothing manufacturer to work with you in the long-term might be quite a challenge as there are a lot of manufacturers on the market with different quality. If you are looking for a cost-effective, reputable private label clothing manufacturer in Vietnam, then Thygesen Textile Vietnam might be one of your best choices. We provide businesses an ODM/OEM and private label service so that you can save cost and effort producing high-quality knitted products. We hold many certificates: SA8000, ISO 9001:2015, ISO 13485:2016, WRAP, CE marking, FDA, and Oekotex-100, and our garments comply with the European standard. Contact us today for more information on our private labeling service.
